drupa Live: HP and Rotolito showcase book printing productivity at drupa 2012

Learn more about HP PageWide Web Presses here: http://hp.tl/6002BQHEn

At drupa 2012, HP showcased the production of a live book order on-site at the HP stand with one of Europe’s leading book printers, Rotolito Lombarda, S.p.A.. The print job provides a real-world demo of the analog-to-digital transformation in book printing using the HP T410 Color Inkjet Web Press. The 1,066-millimeter (42-inch) wide press produced 10 different Italian-language technical manuals.

When the job is complete, HP will ship printed, bound books from the drupa show floor to Rotolito’s customer, Milan-based publisher Edizioni FAG S.r.l. The books will then ship to bookstores throughout Italy for retail distribution.

The HP Inkjet Web Press portfolio offers the efficiencies that make book printers more productive and more profitable, and what better way to prove that than to show integrated, streamlined, end-to-end production workflows for a live job at drupa.

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